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The Columnist
By Michael Alan Hamlin
July 23, 2001

In The Columnist, a new novel by Jeffrey Frank, protagonist Brandon Sladder is writing his memoirs. He tells a story of a steady stream of successes, mostly at the expense of people - some close, some not - whose paths he happens to cross over the course of his career. His first big break comes when he humiliates his news editor by going over his head. Sladder convinces the editor-in-chief to let him investigate a series of mysterious fires. He capitalizes on that break by examining the confidential insurance policies sold by his father, which "contained invaluable data" supporting Sladder's arson thesis, which nevertheless comes to naught.

As did his father's career. When Sladder publishes the confidential information his proud father is dismissed "for cause," and is eventually reduced to bagging groceries at a local grocery store. The pattern continues as Sladder is transformed from an aspiring columnist into a media star. Girlfriends, peers, sources and superiors alike are mowed down by Sladder's searing ambition.

Sladder's searing ambition is mirrored by his insensitivity. He thought that he and his father had an understanding. He can't understand why a deputy secretary for defense refuses to socialize with him, although the official and Sladder came to know each other through a mutual acquaintance who happens to work the streets and whose best customers are quick ones. Neither can he understand the animosity of former colleagues when the owners of their publication shut the money-losing proposition down following the publication of a Sladder essay that enrages the couple.

Frank knows of that he writes. He is a senior editor at The New Yorker, and was formerly an editor at The Washington Post and The Washington Star. The New Yorker, especially, has an interesting recent history not unlike the publication that was closed following Sladder's fictional display of editorial independence. The magazine, a U.S. publishing and New York icon, by some estimates loses about US$1 million a month, despite being owned by successful mega media company Condé Nast. Condé Nast canned celebrity publisher Tina Brown in 1999 for creating lots of buzz for The New Yorker but lousy financial results. Frank might not have "been there, done that" to the extent Sladder manages, but he's certainly "been near, seen that."

Whether you are in publishing or some other industry, we've all seen Sladder types come and go, and mostly go up, unmindful - at least for the most part - of the growing pile of bodies left in their wake. Of course, as Sladder points out, a good many of those bodies deserved just what they got, and if it hadn't been Sladder who did the deed, it would have been someone else. So if someone's going to benefit from the carnage, why shouldn't it be Sladder?

Sladder demonstrates other black magic principles of corporate success. Most obvious perhaps is that the growing notoriety attached to Sladder has very little negative effect. In fact, the more notorious he becomes, the more money he makes, the better jobs he gets, and the more influential he becomes. While there are good reasons for managers and organizations to nurture the development of positive reputations, for those who can't quite manage that just being known seems to suffice. Although Sladder might not think so out loud, for him it is better to be bad and successful than to be good and unsuccessful.

At least for a long time. Sladder does eventually find himself on the uncomfortable end of an unbalanced relationship and an unsavory reputation. And he falls from where it hurts most, the top. His one, and best, friend and presidential aspirant betrays him in a most intimate yet insensate way just as Sladder begins to fade professionally and personally. His columns, once carried by hundreds of papers, are no longer read. He separates from his wife, who exposes his collaboration with Sladder's former best friend and his wife's lover. His syndicate considers dropping him. His daughter walks out of his life.

At the funeral of one of his early benefactors Sladder later remarks to room full of former colleagues who refuse to make eye contact, "I was lucky to be her friend and her confidant, and I hope that she was lucky to be mine." But as was true throughout his life, Sladder fails to grasp why, "My remarks silenced the crowd utterly."

Sladder is saved, at least professionally, for a time by new communications technologies that thirst for content to push to viewers, and he finds himself a regular on more cable programs than anyone could hope to watch. It may not be prime time, but he still rubs shoulders with the rich and powerful. And he continues to spend as much time on his columns - despite their obscurity - as he always has because that is what he does. And although Sladder has grown aware that something important is missing from his life - he has no relationships whatsoever - Sladder's pain is not yet over, and the next, and perhaps final, humiliation comes disguised in the worst possible way: in overt kindness.

Although Sladder was a respected political commentator wise to the ways of the world, he never had an inkling of what was going on around him, or why the things that happened to him did. Now, who does that remind you of?

(Mr. Hamlin is managing director of the consultancy TeamAsia and the author of two books on Asian economies and managing in Asia. His latest book is The New Asian Corporation: Managing for the Future in Post-Crisis Asia. His e-mail address is mahamlin@teamasia.com.ph.)



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