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An Orgy of Good News?
By Michael Alan Hamlin
September 3, 2001

Although the headlines continue to be dominated by sensational revelations in the Senate (Senator Panfilo Lacson no doubt finds himself with truckloads of new friends now that his personal net worth is in the public domain.) and in Basilan, the administration's economic managers have organized a veritable orgy of good news in the run up to last week's surprising second quarter results. Good news in this mess? Well, there're plenty of good reasons to be cynical. But surprisingly, these guys may be right this time.

The good news offensive began August 21 when trade secretary Manuel Roxas announced that foreign and direct investment in the seven months to July climbed five times compared to the year-ago period. That's an increase to P86.88 billion from P17.44.

Significantly, most of the increase - P50.46 billion - was approved in July. That suggests that the administration may actually be gaining investors' confidence - or at least the confidence of telecommunications investors, who accounted for P65.61 billion, most of it by Globe. Unfortunately, that confidence isn't yet mirrored in fresh foreign direct investment (FDI). Investment from Singapore, Japan, and Sweden totaled a paltry P14.3 billion,

So taken alone, while an encouraging sign despite the technology-heavy character of domestic investment, the uptick isn't that much to shout about. Increased confidence among local investors is a natural precondition to recovery of FDI, but FDI doesn't automatically follow. But the investment surge is not all Mr. Roxas and other government executives have been crowing about.

Finance secretary Jose Camacho in a CNN interview late last week said that surprising growth in agriculture and services have the country on track to grow at the administration's revised (and ambitious) goal of 3.3 - 3.8 percent for the year. In fact, agriculture grew 3.1 percent in the first quarter and 4.5 in the second. Services grew 4.5 percent in the first, and 4.9 percent in the second quarter. But agriculture and services turn out to be only part of the story. Manufacturing grew 3.5 percent for the second quarter, but a surprising 7.7 percent in April and May, according to the Monthly Integrated Survey of Selected Industries, and an even more surprising 11.3 percent in June according to the National Statistics Office.

What accounts for that growth? With exports depressed, it's not external demand. When we look at the service sector, about a third of the service GDP in the first quarter was accounted for by wholesale and retail trade, and telecommunications accounted for another 28 percent. The bet is that telecommunications services is mostly mobile telephony, which is consumer driven, like wholesale and retail trade. Growth in credit card purchases so far this year supports this conclusion. According to industry sources, if current trends continue the rest of the year, growth in credit card purchases will be around 30 percent. And that's impressive indeed.

It seems pretty clear for these reasons that the Philippines is enjoying a modest but significant consumer-driven recovery. But will it continue?
Despite the downturn in the U.S. economy, which grew just 0.2 percent in the second quarter, consumer confidence and spending has remained high - until recently. It seemed pretty clear that rising unemployment, brutally curtailed capital expenditures by corporations, and the woefully deflated stock market had finally taken a toll when the Conference Board reported last week that consumer confidence had fallen below expected levels in August. At least that's what investors thought. As a result, both the Dow and the Nasdaq tumbled to new lows.

While the Philippines is actually growing, it is thanks to (mostly middle-class) consumers, and the faith domestic investors - especially in the telecom sector but likewise in lifestyle appliances like stereos and TVs - have in consumers. What will keep them spending? And will the negative publicity over the Senate and House investigations affect them the way dour economic news has affected, it seems, American consumers?

To answer that question, we have to consider where the bulk of job-creating investment is really coming from. It's doubtful that many of the 24,570 new jobs, for example, to be created by new equity investments are being created by the sector responsible for most of that investment, telecommunications, which is capital equipment intensive. And remember, telecom accounted 76 percent of total investment. So the bulk of new jobs were generated by that paltry FDI and other domestic investment.

How's that possible? High-tech "underground" investment is the answer. Certainly not because of the sheer volume of investment, but because of the number of jobs it creates, which is high relative to raw investment levels. By high-tech underground investment, I mean investment in call centers, software development operations, and systems and software support services. I call this underground investment because the products of all these investments are almost exclusively exported over the Internet, meaning that proceeds are unrealized here in the Philippines in any meaningful way except the generation of jobs.

Now, precisely because developed economies, and especially the U.S. and Japan economies, are depressed and their corporate sectors continue to cut expenses, the chances that these types of jobs will continue to be exported to places like the Philippines and India are excellent. If that proves to be the case, then the consumer-led recovery will continue, no matter what the government does, or doesn't do, because what FDI there is will keep creating jobs. And that's pretty good news, although not quite the orgy of news the government has produced.

Now, I bet you were surprised when this column started out so enthusiastically, and so uncharacteristically, suggesting that the administration might have gotten something right. Sorry to disappoint. But unfortunately - or fortunately depending on how you look at it - the recovery just goes to prove my usual point: government doesn't matter, at least not very much.

But that's okay, because the good news sure feels good.

(Mr. Hamlin is managing director of the consultancy TeamAsia and the author of three books on Asian economies and managing in Asia. His latest book is Marketing Places Asia, which is coauthored. His e-mail address is mahamlin@teamasia.com.ph. If you use a Smart/Talk N Text GSM user, you can text a message to Mr. Hamlin's mailbox by typing the keyword mikehamlin and sending it to 200.)



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