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Change of Plans
By Michael Alan Hamlin
October 22, 2001

If I were a serious businessperson, I wouldn't be a columnist. Writing columns is far from an effective way to develop business and business networks, at least in my experience. For one reason, there are just too many tempting targets for columns that may offend clients, partners, and even employees. Even if I were to restrict myself to steadfastly focusing on business- and management-related issues, I'd still get in trouble, as in fact I often do.

My political columns get me in trouble with government - all governments. Believe me, I'm not bragging. My writing has not only caused me considerable distress, I no longer get invited to many cocktail and dinner parties. And when I do, people are afraid to talk to me because they might wind up in a column. Even the management columns can raise the ire of governments. Several years ago, my relationship, for instance, with the Business Times in Singapore was abruptly terminated when certain senior officials felt that a column on management succession alluded as well to political imperatives. Whenever I visit Singapore, I'm still asked, in a lyrical, knowing manner, why I no longer write.

When researchers do a net search on the columns I've written, invariably the first item to come up is a letter to the Far Eastern Economic Review from someone in the primer minister's office in Malaysia. The letter was written to debunk my conclusions about reform (or the lack of reform to be more precise) in Malaysia in the aftermath of the Asian financial crisis. On the Asian Development Bank (ADB) website, that letter is the only item to come up in a search of my work. Not even the original column appears.

Sometime back I wrote an opinion piece in The Asian Wall Street Journal (AWSJ) about the need for a Philsdaq exchange for the Philippines, arguing that the Philippine Stock Exchange (PSE) is so hopelessly corrupt and mismanaged that the country's best chance of attracting portfolio investment would be establishing a whole new exchange sans the baggage of the PSE.

The editors were asked, I'm told, in a series of furious calls the day the piece appeared how they could "dare to publish" such a piece. I don't think the person who made the initial call, however, is still associated with the exchange. That's of course not the only time that a column in AWSJ has provoked a phone call from an annoyed reader. But regular readers of this column will know what I'm referring to.

So why do I raise these issues? Two reasons. First, most of these reactions in some way involved my clients, either directly or indirectly. Second, I'm about to say a few things about a sometimes client that will no doubt get me in hot water again. To be precise, I'm referring to Philippine Airlines (PAL). And to be even more precise, about its business class lounge in Terminal 2 of the international airport, which is where I'm writing this column.

Regular business travelers on PAL miss only one thing about Terminal 1, and that is the short-lived world-class lounge that PAL very late in the day built there for first- and business-class passengers. It was spacious, the food was excellent, and the computers provided were well maintained, had the software travelers need most, and connection to the Internet.

Compare that to the lounge in Terminal 2. First of all, it's oppressively small, especially considering that all of PAL's business-class passengers must sit out their wait for their flights here unless they want to mill around in the spaces where duty free shops aren't. The tables and chairs are crowded together, they are uncomfortable, and the computer-equipped cubicles have no provision for Internet access. Instead, there are large desktops with what purports to be broadband connections to a wide area network and the Internet.

When you try to use the machines, though, there are two major problems. First, as I was told by the lounge attendants (don't blame the messenger for this) the "server is always down." Second, there are no applications loaded. Not even a word processor.

I arrived at the airport early, because I planned to finish my column (This isn't the one I was working on, obviously.). I've been here before, so knew that I couldn't connect to the Internet. But the last time I was here the PAL computer did have a word processor (which makes one think dark thoughts about why it's suddenly missing), and had planned to finish up in the cubicle and forward the column to my editor through Yahoo!.

When I learned that nothing that has to do with technology was working in the lounge, I remarked to the attendants, "This is the only business lounge in the world like this." Sure, I was upset and probably wrong. I'm sure the business lounges in some countries - Afghanistan is probably a good example - are in far worse shape. But is that any reason for PAL's lounge to be in this shape?

Well, it's going to be hard to impress business visitors with this flag carrier's lounge, I'm afraid, and it's certainly the wrong impression to leave with departing potential investors. These days I get irritated when a hotel doesn't have broadband access, let alone an airline lounge. And sure, I'm being petty and self-serving writing this column. But we all have our moments of weakness (me probably more than others, admittedly).

But maybe, just maybe, it'll provoke an irate phone call.

(Mr. Hamlin is managing director of the consultancy TeamAsia and the author of three books on Asian economies and managing in Asia. His latest book is Marketing Places Asia, which is coauthored. His e-mail address is mahamlin@teamasia.com.ph. If you use a Smart/Talk N Text GSM user, you can text a message to Mr. Hamlin's mailbox by typing the keyword mikehamlin and sending it to 200.)



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