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Out with the Old, In with the New
By Michael Alan Hamlin
Janurary 7, 2003

This is a column I didn't expect to be starting the year with, but President Gloria Macapagal-Arroyo's dramatic announcement last week that she will not seek re-election in 2004 provides some intriguing prospects for the Philippines. Foremost among those possibilities is the opportunity to fundamentally alter the political landscape by fostering a generational shift. In other words, "Out with the Old Guys; In with the New!"

Seems an awfully appropriate slogan in more ways than just timing. The fact is that the current generation of leaders has failed the Philippines pretty horribly. The country is on record as one of the most corrupt in Asia, it has an embarrassingly low level of foreign investment compared to other regional developing economies which are leaving it behind as a result, and the economy grows barely fast enough to keep up with out-of-control population growth. Yet, the current crop of discredited leaders has had 17 years since democracy was reborn here to turn the Philippines around.

Seems to me if they can't do it in that space of time, they're never going to do it. But what guarantee is there that a new generation of leaders will do things differently? Well, there is no guarantee except one: more of the same leadership will provide more of the same results. Management guru Peter Drucker once said something to the effect that he is always surprised to see people and organizations doing the same thing over and over and somehow expecting different results. The lesson: if it's not working, it's not going to. So do something differently.

As a result of her announcement, Ms. Arroyo now enjoys the good will necessary to catalyze this shift in leadership. That's because political sacrifice is not something you see generously offered up in the Philippines very often. In fact, just the opposite is the norm. Political appointees, bureaucrats (lifers, rather than careerists, that is), and politicians alike generally cling to their posts until driven unceremoniously from them. That's how Ms. Arroyo, of course, became president two years ago.

So rare is such a selfless act that it has generally left voters and politicians alike in stunned silence. Of course, there are the usual critics who argue that she's simply trying to deflect another impending corruption scandal or making an all-to-obvious political play. But sources who claim to be in the know suggest that she's completely serious about the decision.

The anointment by a president who has made such a historic sacrifice (Just wait until the next survey!) will be a powerful advantage for any presidential candidate. Remember, the last time a credible endorsement was made, it got former president Fidel V. Ramos elected from among a field of much tougher competition than a candidate backed by Ms. Arroyo is likely to face in 2004.

But will Ms. Arroyo leverage her sudden ascendancy in a way that will work to the Philippines' advantage? If it's to be sustained, she must. While Ms. Arroyo - so far, at least - has reigned over a failed presidency, her decision not to run has the potential to change how she will be remembered. However, if she is to be remembered as a leader capable of real selflessness, then she has little choice but to throw her support to a candidate who represents a new way, and a fresh perspective. Indeed, her legacy will suffer irreparably if she backs a winning candidate who leads the country further into poverty and backwardness.

Before campaigning for Ms. Arroyo's imprimatur begins in earnest, I hope the president will announce that she's not going to dilute the impact of her announcement by descending into a political two-step. It should be clear that she's on the lookout for a candidate that while not fitting the usual political mold - media star, traditional politician, and entrenched elite - is actually elect-able. And that she will leverage the goodwill associated with her decision to make sure that happens.

One way to get that message across is to undertake the reforms she vowed to push last week. She no longer has time to undertake wholesale bureaucratic reform, but she can seal her message with a few carefully selected high-profile cases. For example, she should bust local National Food Authority officials who connive with big-scale middlemen to force poor farmers to sell palay at below support price levels and pocket the difference.

Ms. Arroyo should consider undoing the sugar cartel that keeps workers mired in poverty and consumers buying the world's most expensive sugar. She can further lower the cost of imports by truly liberalizing shipping and loosening the monopoly hold on the Philippines' ports, which together make it more expensive to ship from Davao to Manila than Manila to San Francisco.

But while those and countless other reforms - if a lame duck president can pull them off - would be of great service to the Philippines, the greatest service Ms. Arroyo can make will be reforming Philippine politics. And there's just one way to that.

Out with the Old; In with the New.

(Michael Alan Hamlin is the managing director of consultancy TeamAsia and the author of three books on Asian economies and companies. His latest book is Marketing Asian Places, of which he is a co-author (Wiley, 2001). Write him at mahamlin@teamasia.com.).

Copyright © 2003 Michael Alan Hamlin. All Rights Reserved.

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