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Vote Wisely
By Michael Alan Hamlin
September 2, 2003

A couple of more coups, and President Gloria Macapagal-Arroyo will be a shoo-in for re-election next year. Or at least that seems to be the message in the latest presidential poll. Ms. Arroyo jumped from an embarrassing fifth place among presidential aspirants to a very respectable second place behind ABS-CBN television host to the masses and now senator, Noli de Castro. Of 1,200 respondents to Pulse Asia's Ulat ng Bayan survey, 21 percent favored Ms. Arroyo as president, and 26% de Castro.

The poll was taken July 25 to August 6, and analysts seem in agreement that the president benefited from the substantial surge in goodwill national leaders invariably benefit from during a crisis not of their own - directly, anyway - making, in this case the short-lived July 27 mutiny. Ms. Arroyo rode that goodwill wave to leapfrog other major contenders for president, notably Raul Roco (16%) Senator Panfilo (Ping) Lacson (11%) and Erap favorite, movie idol Fernando Poe (nine percent).

Aside from Ms. Arroyo's resurgence, there are a couple of things that are interesting about the results of this poll. The most obvious is the erosion of Raul Roco's popularity. Having lost his bully pulpit when he resigned from Ms. Arroyo's cabinet, the former star senator is having difficulty sustaining the visibility he'll require to remain a viable candidate in 2004. Persistent rumors surrounding his health and criticisms of his record as Secretary of Education have also worked, apparently, to undermine his candidacy.

While there are obvious reasons for Roco's slipping fortunes, the reasons for the stagnation of Lacson's position may seem less apparent. Unlike Roco, who still hopes that Ms. Arroyo won't run and will throw her support his way, Lacson has emerged as a vociferous, high-profile anti-administration critic. But in so doing, Lacson may have become exactly what he is ranting about: traditional politicians and their endless exposes and shenanigans. Lacson appears to have quickly forgotten that it was precisely these kinds of political attacks directed at him that made him a popular underdog. Now, he's returning the favor to the administration.

What these developments collectively demonstrate is again at least two things. First, the presidential race is in flux, and despite Ms. Arroyo's apparent "enviable" position as probable winner by default in a field of uninspiring presidential contenders, much can change in the months leading up to the May election. Second, with talk show hosts and movie stars with no political or business experience popular contenders, it's important that voters think carefully and wisely about how they will place their votes.

Business, civil society, and investors have all worried publicly and frequently about the importance of electing not just a popular figure, but a credible, well-intentioned, and capable one as well. While there's nothing wrong with electing a television host or movie star with those qualities, the Philippines' unhappy experience with former president Joseph Estrada demonstrated the calamity that is likely to result from electing someone president for whom "president" is synonymous with plunderer.

That's why IT practitioner and journalist Jerry Liao's new effort to communicate the advantages of voting wisely is so welcome. Liao recently setup an Internet site dubbed VoteWisely.com (www.votewisely.com) The site acts as a portal providing centralized access to news reports, step-by-step directions on how to register at home or abroad, tips on evaluating candidates, duties of officials, and considerably more. Discussion groups are devoted to issues, candidates, and new developments. Liao setup the site in the hope that better informed voters will vote, well, wisely.

I talked with Liao recently about the site, and he suggested a number of advantages it offers to users. They include: 1) Provides real-time information about candidates to the electorate; 2) Enables our electorate regardless of their status in society, to share their thoughts and opinions with everyone; 3) Acts as a venue where people can have intelligent discussions about the elections and the candidates; 4) Provides video-on-demand technology so that the electorate can watch and listen to candidates' messages, videos and interviews; 5) Integrates SMS technology with the Internet to enable the electorate to join and share their opinions using their mobile devices - anytime and anywhere; 6) Enables the electorate to compare all candidates to help them elect the right person for the right position; 7) Enables foreign investors to get a glimpse of what our future leaders have in mind, boost the country's investment program as a result; and 8) For our modern heroes - our OFWs - provides a venue to communicate with our candidates and voters here in the Philippines.

The site is encouraging for another reason as well, and this is an important reason. Liao is actually doing something to make things better, instead of just talking about it.

(Michael Alan Hamlin is the managing director of consultancy TeamAsia and the author of three books on Asian economies and companies. His latest book is Marketing Asian Places, of which he is a co-author (Wiley, 2001), and he is currently at work on High Visibility: The Making and Marketing of Asian Professionals into Celebrities. Write him at mahamlin@teamasia.com.).

Copyright © 2003 Michael Alan Hamlin. All Rights Reserved.

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