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TeamAsia
Newsletter
August, 2002
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"Building
Brand Equity"
Breakfast Seminar on July 18, 2002
Led by Michael Alan Hamlin, participants gained a better understanding
of what brand equity, identity, and personality are. Participants
enthusiastically shared their knowledge during the seminar,
enriching the experience for all. |
"Implementing
a Strategic Branding Program"
Breakfast Seminar on July 19, 2002
Participants learned how effective corporate branding initiatives
are implemented and managed. The world's most valuable brands
are also enduring brands, and participants learned how Coca-Cola,
GE, and IBM built brands that last. |
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"Enhance
Your Business Writing Skills" One-Day Workshop on July
18, 2002
By undergoing exercises and participating in discussions, participants
learned how to choose the right words and handle a variety of
business communication. Topics included writing effective sales
letters, powerful presentations, winning proposals, and business
reports, as well as, responding to complaint letters. |
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