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TeamAsia
to hold seminar on personal branding
November 16, 2004
(Manila, Philippines) - Strategic marketing
and communications firm TeamAsia will conduct a seminar December
7, 2004 on building strong personal brands at ExportBank Plaza,
Makati City.
Designed for the professional who wants to distinguish
himself from competition, "High Visibility: Building Strong
Personal Brands" will help participants create a personal image
that is meaningful and unique, help them determine the most appropriate
attributes to best market the celebrity image, and aid them develop
a multi-channel distribution strategy to deliver the image. The
two-day seminar will also discuss how to distinguish the professional
with meaningful, innovative publicity and reveal trade secrets of
defying the celebrity lifecycle.
"The presence or lack of personal branding is
a critical determinant of whether and how a professional can become
successful. Strong personal brands increase your visibility and
distinguish you from competitors. And one that is associated with
attributes like trust, integrity, quality, innovation, and charisma
instills employee, customer and shareholder confidence through good
economic times or bad," said speaker and TeamAsia managing
director Michael Alan Hamlin.
Hamlin is a 30-year resident of Asia and has broad
experience with multinational and Asian organizations in the development
of strategic communications and corporate brand building programs.
His commentaries and columns are published in the Asian Wall Street
Journal, Far Eastern Economic Review, South China Morning Post,
Manila Bulletin and Enterprise magazine.
He is also the author of two management books that
focus on tackling barriers to and achieving success in Asian markets.
They are The New Asian Corporation: Managing for the Future in Post-Crisis
Asia and Asia's Best: The Myth & Reality of Asia's Most Successful
Corporations. He is also the co-author of Marketing Places Asia:
Attracting Investments, Industry, and Tourism to Cities, States
and Nations, written with Philip Kotler, Irving Rein and Donald
Haider. He is currently working on a new book, High Visibility:
Creating Strong Personal Brands, due in 2005.
For more information, visit www.teamasia.com or call
7573500.
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