Shoebox Campaign Logo

My Dream in a Shoebox
A BPAP and TeamAsia Chistmas Outreach Program

About the campaign

In 2009, the Business Processing Association of the Philippines (BPAP) and TeamAsia partnered with industry sponsors and volunteers to give shoeboxes filled with school supplies to street children under the care of the Dynamic Teen Company (DTC), led by 2009 CNN Hero of the Year Efren "Kuya Ef" Peñaflorida. BPAP, TeamAsia and their respective corporate partners distributed gifts to more than 200 street kids.

Shoebox Campaign

The following year, BPAP and TeamAsia organized a second run of the My Dream in a Shoebox campaign; this time with higher targets and more time to collect donations and other forms of support. The partners also decided to raise funds to help in the construction of DTC's Kalingain Batang Mahirap Learning Center, which serve as a halfway house for street children.

On December 20, 2010, representatives from BPAP TeamAsia, supporters of Children's Hour, and friends from the industry journeyed to Ladislao Diwa Elementary School in Cavite City to deliver a total of 1,000 shoeboxes. Over 100 volunteers spent the whole afternoon with children and DTC members. Games, storytelling, and laughter filled that Monday afternoon. The program was capped off when Santa Claus (TeamAsia's Managing Director Michael Alan Hamlin), and his "elves" (BPAP and TeamAsia volunteers) came out bearing gifts.

Goals and Objectives

Yearly, the My Dream in a Shoebox campaign aims to achieve the following goals and objectives:

  • To become "Santa" to thousands of children by spreading the Christmas spirit through giving
  • To gather shoeboxes filled with school supplies from members, clients, partners, and company volunteers
  • To raise funds to help build a two-storey structure that will serve as learning center and halfway house for underprivileged children by soliciting donations in cash and in kind
  • To inspire association members and friends to volunteer during the gift-giving event

Looking back: My Dream in a Shoebox 2010

Shoebox Campaign

Spreading the Christmas spirit. December 20, 2010 was made extra special for the kids at DTC. The room was filled with laughter and excitement as kids were paired with their respective ates and kuyas from the industry. A special storytelling session with Mrs. Santa (Monette Iturralde-Hamlin) took place, as she told them the story of “Ang Baligtad na Tsinelas,” which became an instant favorite.

Shoeboxes of Hope. The target of 1,000 shoeboxes was met, but more shoeboxes kept pouring into both offices of BPAP and TeamAsia. The last count of shoeboxes before outreach was at 2,500 and there were many more pledges on the way. The campaign grew from 200 to 3,450 shoeboxes. Because of everyone’s generous support, BPAP and TeamAsia were able to distribute shoeboxes to other foundations and organizations that are also in need of support for their educational causes.

A Special Surprise: Contribution for the DTC's Learning Center. The success of the program could also be attributed to the marketing strategy executed by both organizations. A total of 117 companies supported this cause by giving donations, which enabled the campaign to raise ₱400,000.00 in cash.

Inspire the industry, inspire the community. More than a hundred sponsors came together for this initiative. BPAP member companies generously gave sponsorships and donations, while employees and individual donors filled both BPAP and TeamAsia offices with shoeboxes. The outpouring of support received from members and partners in the industry is a positive sign that these organizations are ready to touch more lives on the campaign's third run.

Shoebox Campaign

The My Dream in a Shoebox2010 campaign became a success not merely because of the significant achievement of the target figures, but also because of the overwhelming support that industry friends had shown through donations and volunteerism – for it is in giving that we truly receive, and in abundance that we can truly share.

"It is without a doubt that this campaign was a success because of industry friends that have shared their resources, time and effort to this Corporate Social Responsibility activity. My Dream in a Shoebox will only soar higher in 2011, because together, we believe in paying it forward – a thousand fold." - Oscar Sañez, former CEO, BPAP

My Dream in a Shobebox Year 3

This 2011, we aim to spread the Christmas spirit to thousands of children in various public schools, and help build classrooms equipped with computers, school supplies, and cash to be donated to Bayanihang Pampaaralan.

Visit www.teamasia.com/shoeboxcampaign for more information about the campaign. Be a fan on Facebook (http://www.facebook.com/shoeboxcampaign) for quick updates on the campaign, or follow us on Twitter (http://twitter.com/shoeboxcampaign).

Eco Pen
Save the world. Use eco pens.

As our pledge in taking Corporate Social Responsibility (CSR) to new heights, TeamAsia launched its Eco Pens at the 10th League of Corporate Foundations (LCF) CSR Expo held at the SMX Convention Center on July 20 and 21, 2011. TeamAsia believes in the growing importance of CSR in our business initiatives as we recognize how we can create an impact in a positive way.

About LCF
The League of Corporate Foundations is a network of over 70 operating and grant-making corporate foundations and corporations that promotes and enhances the strategic practice of Corporate Social Responsibility among its members and the larger business community, towards sustained national development.

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