When we think of the future, what first comes to our minds are the youth, their education, and our environment. Everyday, we witness poverty first hand in the street children, in the homeless, and in the declining surroundings. Our ideal future is one with universal access to education, and a clean and healthy environment inspired by those who make sacrifices and strive for powerful and meaningful change.
The IT & Business Process Association of the Philippines (IBPAP) and TeamAsia run an annual CSR campaign coined My Dream in a Shoebox, an initiative aimed towards the educational benefit of less fortunate children. Major donations in this annual Christmas campaign are school supplies packaged in gift-wrapped shoeboxes. Computers, checks, and cash donations are also raised for the advancement of educational facilities used by the children. All these donations are given to the children during Gift-Giving Days, where kids spend the afternoon having fun, playing games, and receiving gifts from 'Santa' himself.
My Dream in a Shoebox was first launched in 2009, when we partnered with industry sponsors and volunteers to reach out to 200 street children under the care of the Dynamic Teen Company (DTC), led by 2009 CNN Hero of the Year Efren Peñaflorida. The campaign has grown immensely since. Last year, we collected 13,571 shoeboxes, 252 desktop and laptop computers, and over P34 million in cash donations. Looking to soar to new heights, we invite you to make a big change by participating in My Dream in a Shoebox 2014. Check out the project website if you wish to know how to help out.
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Our interest in the environment, nurtured by our membership in the League of Corporate Foundations, and particularly in the environment committee, has prompted us to practice greening not just in our office but in the events that we organize. We strive to reduce all waste in our meetings and events. We promote our events through digital media, a far cry from the thousands of direct mail invitations we would print and distribute in our early days of organizing meetings and conferences. Event registrations are online, and information is shared through event websites or on social media. Speaker presentations are posted on the website for participant downloading instead of printing and binding hard copies.
We do both proactive and responsive CSR by using social media, mobile apps, and radio ads to promote advocacy campaigns such as Plant a Tree, Revive the Pasig River, Tubig Ginto, Earth Day Ten Tips, and Red Cross Blood Donations as well as gather help for disaster relief.