IBPAP-O2P CEO Briefing: Conquering the Next Business Frontier
Jul 23, 2013
When it comes to the value chain, what truly differentiates a market leader in the information technology and business process management (IT-BPM) industry? Across the globe, companies are dealing with the increased commoditization of work. In fact, it has evolved to a degree that even knowledge work is becoming automated, transforming specialty into a mere routine.
With players pitted against each other in terms of dollars and cents, it can be easy to forget that real value emerges from creativity. In a blog for Harvard Business Review, Jack Hughes writes, “Value creation in the future will be based on economies of creativity: mass customization and the high value of bringing a new product or service improvement to market; the ability to find a solution to a vexing customer problem; or, the way a new product or service is sold and delivered.” The value chain, he explains, “will supplant the supply chain.”
If we go by market dynamics, is the case for moving up the value chain really strong? If so, are companies readily investing in more complex, higher-value work? Will this be key to sustaining the IT-BPM industry’s growth and conquering the new business frontier?