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(By Michael Alan Hamlin
January 29, 2001

While the Philippines is far from resolving many of its most pressing problems, the focus of enterprise is once more on enterprise. This follows the assumption to office of a new president, subsequent to the departure from the seat of power of the former president (Likely the only incidence in world history of democratic transfer of power sans election, resignation, death, or conviction upon impeachment.).

For many, resumption of business will involve a re-look at entrepreneurship, especially in technology sectors. Conditions are once again — I’m not kidding — looking up for this sector after a dreadful year for once high-flying New Economy companies, which include everything from fiber-optic networks to e-marketplaces. Consider first that U.S. Federal Reserve chairman Alan Greenspan signaled his support in congressional testimony last week for continued cuts in interest rates.

Mr. Greenspan’s remarks — including his surprising support for a tax cut, one of President George W. Bush’s early promises — suggest that both monetary and fiscal policies will be aligned in support of resuscitating the economy. A return to growth in the U.S. — Mr. Greenspan suggested that the economy was in a zero growth mode at present — will boost both traditional and non-traditional sectors in Asia as demand for the region’s exports expands and interest in technology’s efficiency and productivity enhancing potential grows as competition intensifies.

One regional New Economy dot-com startup that suffered pretty horribly last year but stands to benefit from the expected recovery is Hong Kong based techpacific.com. The company promotes itself as "a unique combination of technology and financial expertise that finds, finances, and builds technology businesses in Asia." Its shares plummeted 70 percent last year after the company’s IPO debut.

Co-founder and managing director Ilyas Khan — a former investment banker — remains steadfast, and says "this is the age of the underdog." The implication, of course, is that underdogs like techpacific.com will fight back from the edge of dot-bombed-ness and reassert themselves as organizations at the forefront of economic growth. He’s not alone. A recent issue of eCompany Now, argued that, "the Web will revolutionize your company, just not the way you thought."

I’m inclined to agree. Here in the Philippines, BayanTrade.com (a client) — an e-marketplace founded by six major conglomerates last year — has rapidly grown all three of its basic services: online auctions, e-procurement, and content development. The number of online auctions will double in February and participation has expanded outside the founding consortium.

e-procurement likewise is far ahead of its original schedule for buyer integration and supplier adoption. Buyers and sellers alike want to capitalize on the efficiencies of e-procurement, and sellers are beginning to recognize the benefits of dramatic expansion in market exposure that participation in the e-marketplace provides with virtually no investment. And the company is becoming a center for content development for Asia because of the large pool of people in the Philippines as well as BayanTrade.com’s capacity for rapid turnaround at competitive rates.

SAP Philippines (another client) grew its client base 25 percent last year, despite the miserable conditions here. And 70 percent of new contracts are for mySAP.com, the company’s e-business platform, which includes key solutions jointly developed with CommerceOne, another startup (Incidentally, BayanTrade.com’s e-marketplace is also built on CommerceOne technology.). As conditions improve here and internationally, both BayanTrade.com and SAP can expect to grow even faster because the e-services and solutions they offer are becoming basic requisites of competitiveness.

But what of new technology entrepreneurships? Mr. Khan believes we are entering a new and sustainable era of dot-preneurship, and that dot-preneurs are wiser and benefit from more business savvy than in the past. And he’s determined to help them find the capital they new to grow. Lack of capital access is one of the principal resource constraints for entrepreneurs of all shapes and sizes.

Mr. Khan says in a recent issue of Marketing Insights, "for too long, Asian entrepreneurs have been suffocated in a system where the allocation of risk capital has been misappropriated and misdirected. In the Old Economy, WHO you knew was more important than WHAT you knew. This is clearly changing." Mr. Khan anchors his argument on six factors, around which he has written a book entitled Underdogs in Overdrive.

First, he points out that, "some of the greatest companies in the world have been built by Asians." That’s true, and sounds great, but Mr. Khan then notes that, "talent has traditionally migrated to the U.S." So Asia still has to work harder to keep the smart people it has, and to nurture more of them. Fortunately, Mr. Khan says this is happening.

"The advent of the New Economy will mean that more and more of this (Asian) talent will be able to take root in Asia." The number of Chinese who studied in the U.S. and are returning to China to establish entrepreneurships is the most obvious indication that Mr. Khan’s argument is reasonable. Of course, Mr. Khan himself is a re-import, having previously worked in London. Unfortunately, in most other countries the movement is substantially in the other direction.

Mr. Khan, however, feels that more people will not just stay in Asia, but succeed in very grand ways. "There will be dozens of businesses that will be built in the next decade that will rival, in size and scope, the Cheung Kongs and Samsungs of this world, not to mention that there are therefore dozens of Jerry Yangs — Yahoo!’s chief Yahoo — out there waiting to be discovered." Of course, Mr. Yang wasn’t in Asia when he catapulted to instant fame and billionaire-ship when the dot-com revolution began. Let’s hope the next one is in Asia, and better yet, in the Philippines.

The bottom line for Mr. Khan is "it’s really happening — you are either a spectator or a participant." And the ideal participant, he says, is the one "who is too smart to take himself too seriously, but who has confidence in his own abilities." So as business goes back to focusing on business, think about whether your focus should be fixed on entrepreneurship.

(Mr. Hamlin is managing director of the consultancy TeamAsia and the author of two books on Asian economies and managing in Asia. His latest book is The New Asian Corporation: Managing for the Future in Post-Crisis Asia. His e-mail address is mahamlin@teamasia.com.ph.)


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