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Harsh Words
By Michael Alan Hamlin
July 5, 2004

Funnyman Bill Cosby doesn't seem so funny a lot of the time these days. In May Cosby criticized the poor language skills many black youth in America display, and cautioned them to stop blaming others for their problems. Black youth who commit crimes and wind up in jail, he said, "are not political prisoners," and have no one to blame but themselves for their problems.

Many pro-poor activists reacted with outrage to Cosby's comments, arguing that blacks are still at severe disadvantage compared to other ethnic minorities. Cosby, however, was not moved. Last week he was at it again, this time criticizing his detractors for trying to hide the black community's "dirty laundry. Let me tell you something," he said, "your dirty laundry gets out of school at 2:30 every day; it's cursing and calling each other nigger as they're walking up and down the street.

"They think they're hip," Cosby continued. "They can't read; they can't write. They're laughing and giggling, and they're going nowhere." In May Cosby was also concerned about poor educational attainment levels and language skills. "Everybody knows it's important to speak English except these knuckleheads. You can't be a doctor with that kind of crap coming out of your mouth," he said.
American blacks aren't the only group of disadvantaged individuals that, as Cosby insists, like to look for scapegoats for their failings, of course. And while there's no doubt that many blacks and other minorities do face significant and unfair disadvantages compared to their peers from other ethnic groups, Cosby feels that those hurdles shouldn't be excuses for refusing to educate yourself or resorting to a life of crime. There's much value in his message.

Here in the Philippines, we have our own whipping boys. The Spanish and the American colonists top the list for holding the country back. The Japanese brutalized the nation. The elites corner economic and business opportunity, and are loathe to share it with the burgeoning population less well off. Government is corrupt and has allowed educational infrastructure to deteriorate dismally.

But these "reasons" for the ways things are, in fact, are nothing more than excuses. As an "old-new" administration takes office amid much conjecture over its willingness to make the hard decisions required to really get the Philippine economic engine going, it's important to remember that how well we do as individuals depends much more on us individually than it does on the government.
There are plenty of great examples to illustrate this argument. One that always comes to mind is the tandem of Orlando (Doy) Vea and Dave Fernando. Vea's business and marketing savvy and Fernando's engineering talent enabled this duo to overcome tremendous odds - including intense political pressure - to bring affordable mobile telephony to the masses and made the company they founded, Smart Telecommunications, a global phenomenon. Instead of just grousing about the negative consequences of poor telephone penetration in the Philippines, they did something - something very big - about it.

Tony Tan Caktiong is another fine example. Ernst & Young recently named Tan World Entrepreneur of the Year in glittering ceremonies in Monte Carlo. Tan has become legendary for showing up fast-food pioneer McDonald's in the Philippines. No other local competitor anywhere in the world has done as good a job at competing with the giant multinational.
But Tan wasn't born with a bag of gold under his bed. In fact, when McDonald's announced that it was first entering the Philippine market, Tan and his brother and a friend seriously considered turning their ice cream parlor into a hardware store. But the then young men - Tan still looks youthful, by the way - decided they would compete with McDonald's, and beat them at their own game. And they did, and do.

BayanTrade president & COO Dante Briones likewise comes from very humble beginnings, and depended on scholarships to educate himself. After graduating from the University of the Philippines, Briones was accepted for post-graduate studies at a number of top-flight US universities. Most he turned down because there were no scholarships available. When one finally did present itself, he taught to help pay expenses. Eschewing the chance to stay in the US, he returned to the Philippines to make a contribution here, where he's on the leading edge of sourcing and procurement outsourcing processes.

These three examples clearly show that there's just no excuse for excuses no matter what hurdles lie between you and success.

(Michael Alan Hamlin is the managing director of consultancy TeamAsia and the author of three books on Asian economies and companies. His latest book is Marketing Asian Places, of which he is a co-author (Wiley, 2001), and he is currently at work on High Visibility: The Making and Marketing of Asian Professionals into Celebrities. Write him at mahamlin@teamasia.com.).

Copyright © 2004 Michael Alan Hamlin. All Rights Reserved.

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