Case Study: e-Services Philippines

e-Services Philippines (ESP) is organized annually by the Department of Trade e-Services Philippines (ESP) is organized annually by the Department of Trade and Industry through its investments promotion arm, the Center for International Trade Expositions and Missions, to showcase the country's best and brightest in medical transcription, animation, software development, business process outsourcing (BPO), engineering design and contact center services.

TeamAsia has served as the event's media partner for the past four years. TeamAsia has played an instrumental role in developing awareness and recall for ESP and the Philippines as a center for investment in IT and IT-enabled services (ITES) in a number of ways:

· Consistently communicating Brand Philippines as a major global IT and ITES hub;
· Establishing ESP as a venue for industry stakeholders to examine and discuss industry
     trends and best practices;
· Creating an attractive image of ESP as a venue for global and local experts to share
     their insights; and,
· Communicating ESP as a unique networking and business development opportunity for
     participants.

From a local trade show with less than 50 exhibitors in 2000, the annual ESP has more than doubled to over 100 IT and ITES product supplier and service provider exhibitors. Over 2,000 local and international trade visitors attend annually. International interest in the annual conference and exhibition has also generated support of prestigious outsourcing industry associations, including The Business Processing Association of the Philippines (BPA/P) and The National Association of Software and Service Companies (NASSCOM). It has likewise become the top-of-mind event for investors and organizations intent on developing outsourcing relationships with premier ITES providers with operations in the Philippines.

The 2006 media campaign generated more than $106,062 in print and broadcast coverage locally and internationally, and played an important role in projecting the Philippines as one of two global hubs for IT and ITES investment.

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