Events Promotion

45th ACI World Congress. The 45th ACI World Congress was the annual global conference of financial markets practitioners organized by ACI ? The Financial Markets Association. ACI Philippines conducted the conference at the Philippine International Convention Center May 25-27, 2006. For the 45th ACI World Congress, the challenge was for TeamAsia to generate interest in the event among financial markets practitioners and increase registrations among potential foreign and local delegates. TeamAsia conceptualized and implemented the media campaign leading to the event as well as onsite media management. In addition, TeamAsia arranged media sponsorship agreements on behalf of the client that provided international and local coverage.

e-Services Philippines (ESP). ESP is an annual conference and exhibition that showcases the country's best and brightest in the contact center, animation, medical transcription, business process outsourcing (BPO), engineering design and software development industries. The Center for International Trade Expositions and Missions (CITEM), which organizes the event, has partnered with TeamAsia for pre- and post-event promotion, as well as onsite media management, for four years.

IndustryLink 2005. IndustryLink is an exhibition and conference on the metal, electronics and automotive industries. It took place in September 2005 and was organized by CITEM. TeamAsia was engaged by CITEM for an extensive short-term promotional campaign to boost exhibitor registration, and handle media registration and management during the event.

PR Retainer Engagement

Global Steel Philippines, Inc. (GSPI). Global Steel Philippines, Inc., is the Philippines' largest steel manufacturer. Wholly owned by Global Steel Holdings, Ltd., the Indian-managed steel firm acquired and rehabilitated the former National Steel Corporation in 2004. It exports 70 percent of its production primarily to other Asian nations. Over 1,200 skilled and committed Filipino workers are employed by the company in Iligan City where its manufacturing plant is located. TeamAsia was engaged by GSPI to promote its corporate social responsibility initiatives and to update the media on regular developments in the plant's operations and export initiatives.

Gurango Software Corporation (GSC). GSC is a global software sales and support firm that distributes, implements and supports solutions for clients. TeamAsia has been retained by GSC since its inception in early 2004, and has handled press conferences and development of news announcements and thought leadership articles on behalf of the company which appear regularly in media, including ComputerWorld.

Informatics. The Informatics Group, listed on the mainboard of the Stock Exchange of Singapore, was established in 1983, and is a multinational corporation providing lifelong learning services in information technology and business management. In the Philippines, Informatics has close to 40 centers nationwide, with campuses in Northgate Cyberzone - Alabang, Muntinlupa; Cainta, Rizal; Eastwood, North Edsa, and Cubao, Quezon City; and the University Belt in Manila. Informatics' marketing department and TeamAsia have been working closely in planning and executing media and communication strategies. TeamAsia has also helped the marketing department put together press briefings and other media interface opportunities.

Japan Foundation, Manila. Established under the auspices of the Ministry of Foreign Affairs, the Japan Foundation carries out a variety of programs to promote mutual understanding and friendship on the international scene. For Japan Foundation, TeamAsia helped promote its two well-attended events, namely Rakugo (Japanese sit-down comedy) and Eiga Sai (annual Japanese Film Festival).

Japan International Cooperation Agency (JICA). The Japan International Cooperation Agency (JICA) is the implementing agency of Japan's Official Development Assistance program (ODA). It aims to advance international cooperation through the sharing of knowledge and experience to build a more peaceful and prosperous world.

JICA engaged TeamAsia to highlight its development efforts in the country, including disaster management projects in Camiguin, the construction of micro-hydropower plants in Malibcong, Abra, as well as the 40th anniversary of the Japan Overseas Cooperation Volunteers (JOCV).

Outsource2Philippines, Inc. (O2P). O2P is an outsourcing consultancy firm that promotes and facilitates foreign investment in the Philippines. TeamAsia helped O2P establish brand equity and recall in the outsourcing industry through news releases and features that present its principals as experts and thought leaders.

Prosoft/ENCASH. Prosoft is an Oracle Applications partner while its sister company, ENCASH is the Philippines' first independent automated teller machines deployer. TeamAsia's engagement with Prosoft and ENCASH involves the publication of bonafide news releases that promote the company's expansion in provincial markets.

Press Conference Management

Reuters. Reuters, an international news media organization, engaged TeamAsia to organize a press conference to announce its latest online trading products. While the formal launch was made during the 45th ACI World Conference in Manila, follow-ups with the media continued afterwards to ensure maximum press coverage.

> SPEAKER OPPORTUNITIES