Seminar Outline
The workshop
is designed to encompass the following topics:
Part I: Basics
Getting Started
•
Understanding the qualities of powerful writing
•
Overcoming page fright
Understanding the Basic Steps to Effective
Writing
• Preparing
•
Organizing
• Writing
•
Editing
• Reviewing
Organizing
Your Message
• Learning the art of
bottom-lining
• Using different means to
arrange ideas in a logical order
Formatting Ideas to Clarify Your Message
• Creating interesting headlines
•
Using chunking to organize your thoughts
•
Employing visuals to give the big picture fast
•
Tying thoughts together with transitions
Choosing the Right Words
• Building your business vocabulary
•
Avoiding slang, jargon and clichés
•
Recognizing frequently confused words
•
Eliminating clutter and unnecessary words
•
Using the right voice
• Deleting
vague words and pretentious language
Getting it Right: The Basics of
Grammar and Spelling
• Reviewing the
basics of speech
• Reviewing sentence
and sentence patterns
• Reviewing punctuation
and punctuation style
• Reviewing capitalization,
abbreviations and numbers
• Grappling with
the seven deadly sins of grammar
• Spotting
easily misspelled words and forming plurals
Editing Your Work
• Editing for content and layout
•
Editing for grammar
• Editing for
clarity
• Editing for conciseness
•
Editing for style
Part II: Application
Writing
E-Mail
• Etiquette (dos and don'ts)
• Getting attention with your e-mails
•
Composing clear-to-the-point messages
Writing Effective Business
Letters
• Understanding the business
letter format
• Developing style in business
letters
• Producing the business letter
Reviewing
sample business letters
• Goodwill
or PR letters
• Inquiry letters
•
Request letters
• Refusal letters
Responding
to Complaints
• Accepting the complainant's
claim
• Refusing the complainant's claim
• Suggesting a compromise
Writing
Sales Letters
• Using the proper formula:
six steps to great sales letters
Writing Business Proposals
•
Understanding the characteristics of a winning proposal
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