Seminar Overview

Why should professionals be concerned with personal branding?

The presence or lack of personal branding is a critical determinant of whether and how a professional can become successful. And the economic crisis has dramatically increased the importance of crafting strong personal brands.

First, strong personal brands distinguish executives from the crowd, something that's especially important when many people are happy just to have a steady job, and many more are building powerful personal brands that you must compete with. While most people are invisible, more and more aren't. Where does that leave you?

Second, strong celebrity brands throughout an organization help distinguish it from competitors in an increasingly competitive environment. That's never been truer than today, when soft assets-people- determine who and what an organization is.

Third, increased scrutiny of CEOs and other executives has made it critically important to craft an image that is relevant to all stakeholders, able to withstand harsh examination, and capable of enduring dramatic shifts in the way constituents see organizations and the people that run them.

Fourth, a strong personal brand that is associated with attributes like trust, integrity, quality, innovation, and charisma often insulates the professional and his organization from the negative impact of rumors, unavoidable accidents, or the actions of rogue employees. A strong personal brand also instills employee, shareholder, and customer confidence when a respected professional takes over a troubled organization.

Fifth, because people are living longer, they're "in the saddle" longer. How rewarding life and career is can be determined by how relevant the professional's image is, regardless of age.
If you want to stand out from the crowd in a strategic way that is meaningful, relevant, and enduring, TeamAsia's High Visibility: Building Strong Personal Brands is the seminar for you. Based on the upcoming High Visibility: The Making & Marketing of Asian Professionals into Celebrities, the seminar will be delivered by co-author Michael Alan Hamlin, who has spent 30 years developing Asian professionals into strong, enduring personalities.

What will you gain?

• Acquire an understanding of how celebrity brand building affects your career
• Learn how to develop an image that resonates
• Determine the most appropriate attributes to best market the celebrity image
• Learn what and how to communicate image attributes to transform a professional into a celebrity
• Develop a multi-channel distribution strategy to deliver the image
• Distinguish the professional with meaningful, innovative publicity
• Defy the celebrity lifecycle