|
With the advent of new
technology, prevailing harsh business conditions and intense competition, the
challenge of communicating the superiority of your products and services from
the competition is critical. Companies are beginning to realize that all presentations
to customers, clients, and stakeholders must not merely present information but
must be powerfully persuasive to be effective. Whether speaking in public,
serving on a panel as moderator or panelist, making a sales presentation, talking
to media, participating in meetings as leader or participant, negotiating for
a win-win solution, getting action through telephone calls, informal conferences
or videoconferences, effective presentation skills will come in handy for any
manager Here are some of the ways you can benefit from attending this whole-day
workshop on effective presentations for decision makers. Get Action
Unless you demand action or ask for the sale, you may leave the room without
getting the results you want. Learn how to analyze the audience, identify the
decision maker, understand his thinking style, and adapt your presentation to
zero in on his interests. Increase your chances of closing the deal by selecting
the most persuasive presenter. Increase Your Self-Confidence Many
times, we are gripped with fear at the thought of standing up in front of an audience
and making a presentation. How will I come across? What if the audience does not
agree with me? What if I make a mistake? Overcome your fear of others by creating
your own positive reference reserve, and developing a thoroughly planned, thoughtfully
written, and well-rehearsed presentation. Cut Preparation Time Drastically
Don't know where to begin? Having difficulty getting team members together
to map out the presentation? Doing everything all over again because your boss
decides your presentation is not good enough or does not quite meet his requirements?
Overcome procrastination by following a step-by-step guide for organizing your
presentation. Master the time-saving logic tree that helps you identify your points
and support them fully. Develop Compelling Visuals People remember
best what they see and hear. Select the medium that works best for your audience.
Design and create professional-looking text, conceptual, and graphic visuals that
will add value to your presentation, increase your credibility, and keep audience
interest. Control Your Stage Your presentation can be upstaged
by many factors, which are often left to other people to handle. Malfunctioning
equipment, freezing room temperatures, sunlight hitting the audience squarely
in the eyes
all these can negate a brilliant presentation. Take charge of
all preparations, including briefing the audience, preparing handouts, setting
time allotments and making room arrangements. Manage Your Audience
How can I encourage participation? How do I gain support? How do I motivate
the audience? How do I handle interruptions or objections? How do I handle a hostile
audience? Learn to accurately read the nonverbal body language "signals"
of your audience.
|