Seminar Outline

Getting Started and Planning
• Understanding what makes a great presentation
• Overcoming speech anxiety
• Exploiting your assets
• Understanding the different types of delivery and levels of communication
• Setting communication/presentation objectives
• Understanding the speaker's window

Analyzing the Audience
• Understanding the four faces in every audience
• Understanding how people hear and how they process information
• Mapping out the audience profile
• Identifying the decision maker and satisfying his needs
• Deciding on what you want the decision maker to do after the presentation
• Selecting the most effective and credible presenter

Getting Organized and Designing the Presentation
• Establishing criteria for solving the problem
• Understanding and using criteria for evaluating and selecting alternative solutions
• Using the Logic Tree to build your presentation
• Crafting a strong introduction for your presentation
• Preparing the body of the presentation
• Making the conclusion a success
• Developing transitions
• Using evidence

Using Persuasive Language
• Developing style
• Using figurative language
• Considering cultural differences, nonsexist language and dialects
• Avoiding common errors in language
• Using 'golden' words and dropping 'forbidden' words

Creating Compelling Visuals
• Understanding the functions of various kinds of visual aids
• Selecting the most appropriate medium for your audience
• Developing visuals that add value
• Making professional-looking visuals
• Using visual aids to your advantage

Setting the Stage
• Briefing the audience
• Preparing handouts
• Fine-tuning procedures
• Making room arrangements
• Testing equipment

Rehearsing and Delivering the Presentation
• Mastering nonverbal delivery (i.e., eye contact, posture and stance, gestures and movement, facial expression, dress, etc.)
• Mastering verbal delivery (i.e., volume, pitch, rate, nonfluencies, pronunciation and enunciation, tone, and projection of voice, etc.)
• Warming up before a presentation
• Breathing techniques
• Expressing yourself effectively and confidently
• Motivating yourself and others

Managing Audience Participation
• Getting your audience involved
• Gaining support for your ideas
• Reading your audience accurately
• Adopting a good listening attitude
• Fielding questions
• Overcoming objections with confidence
• Handling interruptions and distractions