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	High Visibility : Transforming Your Personal and Professional Brand Irving Rein, Philip Kotler, Michael Alan Hamlin, Martin Stoller The original edition of High Visibility was a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success and status. Now, in the new Third Edition, international communication experts Irving Rein and Michael Alan Hamlin and international marketing guru Philip Kotler show you how to achieve and benefit from high visibility. "Here in a single volume is about all most marketing executives need to know when designing, enhancing, and then sustaining high visibility for a brand, be it of an individual, organization, product, or service. What sets this book apart from most others on the general subject of brands and brand management is the fact that its authors focus on a core set of principles and then devote most of their attention to a step-by-step sequence of practical steps by which to implement an effective program to attract attention from those of greatest importance to the given brand, thereby to create or increase substantial demand for it." --Robert Morris, Amazon.com Top Reviewer "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, author of Marketing Warfare Read an interview of three of the authors of High Visibility
	Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater..
	The New Asian Corporation: Managing for the Future In Post-Crisis Asia Michael Alan Hamlin Here, author Michael Alan Hamlin takes a close look at the revolutionary new business models Asia's best companies are adopting, the challenges they still face, and, most of all, the challenges posed to their Western competitors. From organizational structure to strategy, this book provides in-depth portraits of Asia's leading companies and provides specific strategies Western managers can use.