UA&P students win Google marketing tilt

MANILA, Philippines — A team from the University of Asia and the Pacific (UA&P) emerged as the Asia-Pacific champions  at the Google Online Marketing Challenge (GOMC) which is now in its fifth.

According to the search giant, over 11,000 students from 86 countries and territories joined this year’s GOMC, making this the most competitive and diverse pool of teams yet. The GOMC is open to all students, regardless of major, with teams ranging in size from three to six.

With a US$250 budget provided by Google, students are asked to develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months.

The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team, while the regional winners and their professor receive a trip to a regional Google office.

The UA&P team of Hannah Ishael Tan, Danna Anne Marie Lee and Kyne Darby Santos, under Professor Kahlil Corazo, worked with Olivia and Fifth, a fashion boutique on the e-commerce site Multiply.

The Filipinos beat teams from Australia, India and Taiwan, who emerged as the top teams in the Asia Pacific region.

Four other teams from the Philippines joined the contest.

The global winning team came from the Warsaw School of Economics in Poland, who worked with Rowery Embassy, a bicycle company in Warsaw that specializes in beach cruisers.

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