It is undeniable that Filipinos love food. This is why when Foro de Debate, Arum Estrategias de Internacionalización, and the Philippine Department of Tourism thought of bringing Madrid Fusión—the most prestigious gastronomic event in the world—to Manila for the first time, the pressure to position the Philippines as the culinary hub of Asia was on. This is especially true because the Philippines was deemed as the top choice to hold the Spanish culinary event, the countries having striking cultural resemblance with each other after centuries of exchange and heritage.
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