APREA – Global Translation

TeamAsia expanded APREA’s digital accessibility by localizing its WordPress website for Japanese, Simplified Chinese, and Traditional Chinese audiences. We integrated TranslatePress to generate, store, reuse, and manually refine paragraph-level translations while maintaining consistent terminology across the platform. To support the site’s high content volume, we implemented a rotating four-account DeepL API system capable of processing two million characters monthly. We also introduced automatic browser-language routing and an intuitive header dropdown for seamless language switching. Supported by social media and EDM campaigns, the rollout achieved 100% translation coverage across all published articles, events, and publications by June 2026.