APREA required ongoing website management and digital marketing support to improve access to industry information and increase engagement for its flagship events.
Asia Pacific Real Assets Association (APREA)
Brand Strategy, Digital Marketing, Website & Tech Management
| Real Assets Industry
| 2020 - Ongoing
SCOPE OF WORK
TeamAsia provided website maintenance, email marketing, and digital campaign management. For APREA’s summit campaign, LinkedIn advertising was used to drive event registrations through targeted audience outreach and multiple ad variations.
OUTCOME
The campaign generated over 31,500 ad impressions, reached nearly 22,000 professionals, produced 772 engagements, and drove more than 400 visits to the event website, contributing to registration and awareness goals.
The Asia Pacific Real Assets Association (APREA) is an association of enthusiastic industry leaders and changemakers aiming to set the tone and identify real estate trends impactful to the Asia Pacific region. Having established a leading presence and think-tank status within the industry, our community continues to drive breakthroughs and transform the real assets sector within Asia Pacific.
Our 4-year partnership (and counting) with APREA has undergone one phase of re-branding and recently, has garnered most recent results such as:
- 19.67% engagement rate growth
- 34% of total unique emailer opens
- Over 16,000 website page views in one month