TeamAsia led a ten-month PR program to strengthen Bounty’s corporate reputation as a trusted, innovative, and purpose-driven food industry leader. The campaign promoted its products, values, employer brand, and community advocacy under the unified “Food Made Better” narrative. We developed and distributed press releases, advertorials, exclusive features, sponsored content, and executive thought leadership, while managing media engagement through Bounty’s Media Meetup. These efforts consistently highlighted Bounty’s leadership in responsible poultry production, agricultural innovation, food security, and community impact. The campaign generated 61 media pickups—including 33 from Tier 1 publications—and reached over 605 million readers and viewers. It delivered an estimated ₱60.58 million in PR value across print, online, broadcast, blogs, and social media.
Bounty Philippines
Brand Strategy, Public Relations
| Retail Food
| 2025
SCOPE OF WORK
10-month PR retainer, Article development, monitoring
OUTCOME
The campaign strengthened Bounty’s corporate brand through consistent earned media coverage, increased visibility for its One Bounty narrative, and reinforced its position as a leader in quality food solutions, employer branding, and community advocacy. It also equipped the company’s executives and spokespeople with the skills to communicate the brand’s story more effectively.