Bounty partnered with TeamAsia on a 10-month public relations retainer to strengthen its corporate brand and unify the stories behind its businesses, products, and community initiatives. While its product brands were well established, the challenge was to create a single, consistent narrative that clearly positioned Bounty as the organization behind its diverse portfolio and purpose.
Bounty Philippines
2025 |
Brand Strategy, Public Relations |
Food and Agriculture
SCOPE OF WORK
TeamAsia developed and executed a strategic public relations program that included strategic communications, press releases, feature stories, sponsored content, media engagement, product seeding, and media training for Bounty’s executives and official spokespeople.
OUTCOME
The campaign strengthened Bounty’s corporate brand through consistent earned media coverage, increased visibility for its One Bounty narrative, and reinforced its position as a leader in quality food solutions, employer branding, and community advocacy. It also equipped the company’s executives and spokespeople with the skills to communicate the brand’s story more effectively.