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Digital Visibility Management for the Asia Pacific Real Assets Association (APREA)

Digital Marketing

| Real Estate

| 2025

The Asia Pacific Real Assets Association (APREA) is an association of enthusiastic industry leaders and changemakers aiming to set the tone and identify real estate trends impactful to the Asia Pacific region. Having established a leading presence and think-tank status within the industry, our community continues to drive breakthroughs and transform the real assets sector within Asia Pacific.

Our 6-year partnership (and counting) with APREA has undergone one phase of re-branding and recently, has garnered most recent results such as:

  • 26.88% engagement rate growth surpassing YoY KPI targets
  • 35.54% of total unique emailer opens on cross-border campaigns; above the industry standard of 19.17%
  • Averaged 19,666 page views per month, representing an increase over the 2024 monthly average.

SCOPE OF WORK

Digital Marketing, Ads Management, Content Development and Production

OUTCOME

Our 6-year partnership (and counting) with APREA has been a journey of continuous evolution. Following a successful re-branding phase, we entered 2025—APREA’s 20th Anniversary year—with a dual mandate: a comprehensive website revamp and the renewal of our high-impact digital marketing services.

Website Service Highlights

  • Achieved a total of 235,997 page views across 2025, up from 179,539 in 2024.
  • Averaged 19,666 page views per month, representing an increase over the 2024 monthly average.
  • User visits reached 87,034 total unique visits for the year, sustained by strong performance across direct and organic search traffic sources.

Emailer Service Highlights

  • Maintained strong open rates across key regional mailing lists, reaching up to 35.54% on targeted cross-border campaigns (e.g., Japan contacts) and averaging 27.55% overall in Q4, well above the real estate industry standard of 19.17%.
  • Achieved a 6.24% average click rate by year-end (peaking with 70,965 total clicks in December alone), significantly outperforming the industry benchmark of 1.77%.

Social Media Highlights

  • Reached a milestone of 14,434 LinkedIn followers by December 2025
  • Generated a total of 327,454 impressions across 2025, maintaining an active daily presence
  • Sustained an outstanding 26.88% total engagement rate for the year (with 88,025 total engagements), significantly surpassing annual KPI targets.