ELEVATING EVA AIR PHILIPPINES’ DIGITAL PRESENCE

TeamAsia managed EVA Air’s social media presence from August 2024 to August 2025 to strengthen brand awareness, engagement, and consideration among Filipino travelers. Through an integrated organic and paid content strategy, the agency showcased EVA Air’s premium in-flight experience, international destinations, promotions, and people-centered travel stories. The campaign used static posts, animated carousels, and videos across the “Elevate, Experience, and Explore” content pillars, supported by targeted Meta advertising. TeamAsia also delivered a five-month campaign with the Chicago Department of Aviation, promoting flights to Chicago through content highlighting the city’s culture, attractions, and local experiences. Overall, the 13-month engagement generated over 94 million impressions, reached 57 million users, drove 9.7 million engagements, and produced more than 684,000 clicks. The campaign surpassed its accumulated KPI targets and grew EVA Air’s Philippine Facebook audience by over 27,000 fans.