GROWING HIMEL’S DIGITAL ENGAGEMENT

TeamAsia managed Himel Philippines’ digital presence to strengthen its position as a trusted provider of safe, reliable, and accessible electrical solutions. From October 2025 to February 2026, the agency developed product, partner, promotional, event, and community-focused content under the “Powering Infinity” campaign. This was supported by social media management, boosted posts, traffic and click-to-message ads, and a user-generated content initiative for electricians, engineers, and panel builders. The campaign exceeded its minimum targets for reach, engagement, link clicks, and customer inquiries throughout the five-month engagement. In February alone, targeted industrial product ads reached more than 544,000 users and generated 10,735 clicks at ₱0.84 per click, demonstrating how focused messaging and optimized creative formats improved campaign efficiency.