DRIVING MEDIA VISIBILITY FOR THE BLUE LEAF’S WHO’S COOKING

TeamAsia partnered with The Blue Leaf Events Spaces and Our Awesome Planet to launch “Who’s Cooking?”, a first-of-its-kind collaboration between 11 renowned chefs and 11 partner caterers. The campaign aimed to position The Blue Leaf and its caterers as innovators while creating exclusive five-course menus that would bring fresh excitement to Metro Manila’s events scene. TeamAsia planned and executed the three-phase experience—from the meet-and-greet and kitchen labs to the Grand Reveal Party—supported by media engagement, stakeholder briefings, onsite interviews, photography, and press release development. The event drew 44 media representatives from 28 outlets, including leading food, lifestyle, television, print, and online publications. The campaign generated 30 positive media stories, including nine tier-one placements and several front-page lifestyle features. Overall, the coverage reached more than 4.17 million people and delivered approximately ₱15.9 million in media value.