GROWING DIGITAL ENGAGEMENT FOR FPG INSURANCE

TeamAsia strengthened FPG Insurance’s digital presence by building brand awareness, growing its online community, and converting audience interest into product inquiries. From October 2024 to August 2025, we developed an always-on content and advertising strategy grounded in customer insights, practical storytelling, and creative executions that positioned FPG’s products within real-life needs. The campaign reached 11.6 million unique users, generated over 463,000 engagements, and drove more than 38,500 link clicks. It also produced 2,486 product-related inquiries and added nearly 4,000 new social media followers. These efforts helped FPG rank first among five competitors in share of voice for overall engagement rate and second in total post interactions.