To strengthen Foundation University's national visibility, the agency supported through a strategic communications campaign that positioned the University as a tech-centric, future-ready university by highlighting its academic programs, rich heritage, and student-led innovations while reinforcing its commitment to innovation, sustainability, and developing future Filipino leaders.
TeamAsia secured 62 organic media pickups across national and regional outlets—including Manila Bulletin, Inquirer, PhilStar, and a national GMA 7 feature—generating 51.8M in audience reach, ₱12.3M in PR value, and ₱148.6M in ad value. Anchored by a three-day media tour, exclusive interviews, and strategic PR seeding, the campaign sustained visibility and expanded the university's footprint as a tech-forward leader across key regional markets.