UnionBank GlobalLinker
(Launch Event Management, Influencer Invitation and Engagement, Creative Services, Collaterals Development)
UnionBank, a leading Philippine bank, partnered with TeamAsia to launch and promote UnionBank GlobalLinker, a free digital platform designed to empower Filipino MSMEs. Since the platform’s media launch in 2018, TeamAsia has executed impactful PR, media relations, and event engagement strategies to drive awareness and adoption among target businesses.
UnionBank x Western Union Partnership
(Media Event Management (Virtual) and post-event PR initiatives management)
TeamAsia managed a successful media roundtable event to launch a partnership between UnionBank, Western Union, and PERA HUB, focusing on a new, convenient remittance redemption service. TeamAsia provided comprehensive media relations support, including pre- and post-event management, press kit development, and content creation. The virtual event achieved 20 media placements across print and online platforms, reaching over 6.5 million people and generating significant PR value.
PR Campaign for the UnionBank Online App
This 3-month PR campaign aims to encourage and convince users and non-users to choose UnionBank as their primary savings account, encourage the audience to shift by changing the way they live in terms of managing their finances, communicate how UnionBank Online helps address the different banking pain points of our target market: millennials and gen-z, budding parents, and the switcher. In order to achieve the objectives stated above, TeamAsia was tasked to develop the strategy and publicity plan for the UnionBank Online campaign through the form of Press Releases, Influencer Marketing (Image and Video postings), and Sponsored Content. For Press Releases, 36 media stories were published after seeding both lifestyle entertainment press releases. An accumulated reach of 205,709,301.9 was garnered, which amounts to PHP 4,141,543.69 media values. The campaign was also recognized in the Marketing Excellence Awards 2022 winning Silver for Excellence in TV/ Video Advertising.
UnionBank Play Everyday
(Media Event Management, PR Retainer)
UnionBank, a leading Philippine bank, partnered with TeamAsia to launch Play Everyday, a gamified rewards card designed for Gen Z and millennials. TeamAsia developed and executed an influencer marketing campaign, including an influencer launch party, a 3-month engagement with 12 key opinion leaders (KOLs), and ad content creation. The campaign reached over 178,000 online users and achieved a 39.57% engagement rate on card application inquiries, demonstrating the effectiveness of TeamAsia’s influencer strategy in driving interest and adoption among the target audience.
Built For Beyond
(PR & Media Engagement)
TeamAsia and UnionBank kicked off an experiential event series with a media roundtable to showcase the bank’s cutting-edge digital solutions for businesses. The event highlighted UnionBank’s leadership in transaction banking and its commitment to innovation. The campaign generated significant media attention, securing 18 pickups across various outlets and reaching over 47 million people online.
