STRENGTHENING BOUNTY PHILIPPINES’S INDUSTRY LEADERSHIP WITH PR AND MEDIA MANAGEMENT

To mark Bounty’s 40th anniversary, TeamAsia helped position the company as a trusted, forward-looking leader in Philippine food security through the “Food Made Better” Media Luncheon. We planned and managed the 100-guest event, from program and venue coordination to speaker preparation, media training, press materials, and onsite media relations. TeamAsia secured 23 media attendees—exceeding the target of 15—and supported a diverse mix of mainstream, online, and blogger guests. Strategic messaging and timely distribution of event assets generated 30 positive media pickups, including coverage from Rappler, Manila Bulletin, Philippine Daily Inquirer, and BusinessMirror. The campaign achieved a potential reach of over 36 million, ₱4.33 million in ad value, and nearly ₱13 million in PR value.