STRENGTHENING MITSUBISHI MOTORS PHILIPPINES CORPORATION’S (MMPC) CORPORATE REPUTATION WITH PR

TeamAsia managed Mitsubishi Motors Philippines Corporation’s 12-month corporate PR program to strengthen public trust and position the company as a trusted national partner beyond automotive manufacturing. The strategy highlighted MMPC’s contributions to national development, sustainability, community empowerment, and Filipino technical excellence. The agency delivered strategic PR planning, press release development and seeding, media engagement, crisis communications support, monitoring, and stakeholder gifting. TeamAsia developed and seeded seven articles covering key initiatives such as coastal conservation, student training, community programs, and MMPC’s success at the Global Monozukuri Skill Competition. These efforts generated 46 media pickups across print, online, blogs, and social media, reaching more than 7.17 million readers. The earned coverage delivered an estimated ₱29.28 million in PR value and strengthened MMPC’s corporate reputation through consistent, positive storytelling.