by Joyce Alonzo, Director for Accounts, Strategy, and Marketing Modern marketing teams rarely suffer from a lack of tools, but rather the lack of integration. It’s easy to end up with a collection of disconnected campaigns: digital marketing operating on one island,...
by Bea Lim, President and CEO Creating and sustaining visibility has been the TeamAsia promise for almost 35 years, and we followed through with that promise with the help of our awesome team of storytellers working together to elevate brands through Branding and...
The digital marketplace has never been noisier, and nowhere is this truer than in the Philippines. Filipinos spend nearly nine hours a day online, scrolling through thousands of social media posts, ads, and videos, every single day. With so much...
In this blog, we take an honest look at just how quickly a single viral complaint can wreck a company's reputation - especially here in the Philippines, where everyone is constantly online. We break down why simply waiting for angry tags isn’t enough anymore, and why...
When people need a service today, whether it is legal advice, event management, healthcare, digital marketing, or consulting, they usually start with a search. They type a question into Google, compare websites, read reviews, and decide which business feels...
Consumers interact with brands across multiple platforms every day. They may discover a company through social media, read about it in the news, attend an event, or visit its website before making a decision. In this environment, disconnected messaging can weaken...
Pride Month can mean many things to those who celebrate it: bright colors, parades, parties, reminders of allyship, or fearless declarations of love that would otherwise be swept under the rug during different times. While the definition has evolved over the years to...
In today’s digital-first environment, brand perception can shift quickly. A single review, comment, or viral post can influence how audiences view a company. This is where reputation marketing plays a critical role. It focuses on actively shaping how a brand is...
In today’s fast-moving digital landscape, consumers are increasingly aware of how brands communicate and operate. Responsible marketing has emerged as a critical strategy for businesses that want to build trust, uphold ethical standards, and cultivate meaningful...
