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Introduction The effectiveness of social media marketing in the Philippines revolves around the country’s diverse cultures, beliefs, and personalities.  Some would call it chaotic, but we call it colorful. Social media will always have a strong Filipino presence...

By Rachelle Wu and Trisha Raquid As the final year of college draws to a close, a mix of excitement and apprehension engulfs us as we embark on a new chapter in our academic journey—an internship. While the prospect of gaining real-world experiences and applying the...

If you are getting ready for the Google Analytics exam you’ll probably encounter this query: In what ways can Google Ads contribute to progressing your business objectives? Choose all the accurate options prior to checking the solution provided below: By building...

TikTok is one of the most popular social media platforms, with millions of users worldwide. If you're looking to grow your TikTok presence and gain more followers, this blog post is for you. We'll provide you with practical tips and strategies to help you increase...

By Yelinda Abuel, Marketing Intern April Earth Month Pop Up Theme April Pop Up Core Team Would you believe me if I say, I never had a good laugh like I did during the Monthly Pop Up for a long time? Monthly Pop Up refers to a monthly event or activity held within the...

By Bea Lim, Managing Director Visibility is all about creating brand awareness and brand recall. But the question is - how do we go about bringing it to the fore? For us, it was always about returning to the same mission that one of our co-founders, Michael Alan ...

By Sam Oliquino, Senior Content Creator For brands, the moment the fourth quarter of the year drops, one thing comes to mind—it’s time to prepare a new communications plan for the year to come. A communications plan is crucial in sustaining visibility and awareness of...