The Philippine market is as diverse as its seven thousand islands. Every region has a different culture, every culture has a different personality trait, tendencies, and behavior. It may look daunting to marketers looking for answers navigating such diverse markets....
By Tope Z Vargas The dictionary definition of a pip is a small fruit seed or something very good of its kind. I can relate a pip to a small idea that employers plant in their company which eventually grows, branches out, and bears fruit of acceptance and love. This is...
Imagine stepping into one of the largest malls in the Philippines. You go along beautifully lit aisles, looking at store windows that display the newest fashion trends, gadgets, and must-have items. Window shopping becomes enjoyable, with each store offering something...
We’re sure you often hear or read the phrase "staying ahead of the curve." As much as that phrase sounds ubiquitous already, it's valid. It's always the priority for organizations trying to succeed in this ever-changing global market. The focus of this blog will be...
When you hear the word social and Philippines together, it feels right, right? Despite being an archipelago, the warmth and the sense of community in the Philippines are unmatched - and that completely translates to its social media scene. From meme-fueled virality to...
By Bea Lim, Managing Director It’s been a tradition for my Mom, Monette Iturralde-Hamlin and I to chat about the state of women empowerment leading up to International Women’s Day. In 2023, we recorded a podcast on Embracing Equity and what it means to be an...
Remember flip phones, flash games, and cd’s? Yeah, those things felt like they were here just yesterday. Time does go fast, doesn’t it? Navigating digital marketing trends here in the Philippines could be confusing at first. That’s due to its digital landscape...
In the Philippines, social media plays a huge role in Filipinos' everyday lives. For the past few years, the country has always been one of the leaders worldwide in internet usage. Due to the frequent use of social media in the country, both the IRL (in real life)...
As technology continues to advance, where people spend their attention also changes. Especially in the Philippines, people are consuming content faster than ever, and trends seem to vanish in a blink. It's like a whirlwind, and if you're not quick to catch on, you...
