by J Darell Sapin | Apr 14, 2023 | News, Resources
BY BERNIE CAHILES-MAGKILAT OONA Insular Insurance Corporation (OONA Insurance), formerly Mapfre Insurance, has announced Ramon Zandueta as its new President and CEO. He will be officially taking over the reins from acting CEO Jean Israel by May 1, 2023. Zandueta is...
by J Darell Sapin | Mar 22, 2023 | Blogs, Resources
By Bea Lim, Managing Director Visibility is all about creating brand awareness and brand recall. But the question is – how do we go about bringing it to the fore? For us, it was always about returning to the same mission that one of our co-founders, Michael...
by J Darell Sapin | Feb 1, 2023 | Blogs, Resources
By Sam Oliquino, Senior Content Creator For brands, the moment the fourth quarter of the year drops, one thing comes to mind—it’s time to prepare a new communications plan for the year to come. A communications plan is crucial in sustaining visibility and awareness of...
by J Darell Sapin | Nov 25, 2022 | Blogs, Resources
By Candice Shayne Leocadio, Digital Manager; and James Michael Chiong, Digital Director Why do authenticity and credibility matter in social media marketing? Before we cut to the chase, let us take you down memory lane back to the 2010s. Back then, social media...
by J Darell Sapin | Oct 6, 2022 | Blogs, Resources
Content Marketing and SEO, or Search Engine Optimization, are integral to each other. We could say that one would not thrive without the other. Content Marketing needs SEO, and in order to succeed in SEO, we need high-quality content. But, how do we leverage both, and...
by J Darell Sapin | Aug 23, 2022 | Blogs, Resources
By Cid Santillan, Director for TeamAsia PR Summary: The increase in influencers and content creators online has given PR practitioners a new platform to utilize in reaching their target audience for the success of their campaigns. Influencer marketing offers various...
