Client News

Crocs and Collezione C2 Team up to Launch My Pilipinas Crocband

A Unique Style for Every Filipino to Join the Band!

(Manila, Philippines) Two of the biggest footwear and apparel names in the country, Crocs and Collezione C2, have teamed up to offer an unparalleled and unique design both distinctly Pinoy, and distinctly Crocs.

My Pilipinas Crocband debuts this October as part of the Fall/Holiday 2010 Collection, a pair sure to make Filipinos loud and proud of their nation.

Designed by acclaimed fashion designer, Rhett Eala, the limited edition My Pilipinas Crocband is designed to intensify national pride in each Filipino, with a dash of fun and loaded with functionality.

The grand launch showcased key pieces from the Collezione-C2’s Holiday 2010 line, and the latest footwear from Crocs Fall/Holiday collection, featuring My Pilipinas Crocband.

“It’s an important collaboration in terms of carrying the ‘fashionalism’ movement forward,” said Rhett Eala, Collezione-C2 creative director and the man behind the ‘Map’ shirts that influenced the resurgence of Pinoy pride. “We are happy that a global brand like Crocs saw it fit to team up with our label to create an innovative product that speaks so distinctively of our country.”

Inspired by Pinoys’ strong patriotism, community spirit, and fun-loving nature, My Pilipinas Crocband best exemplifies these traits in a uniquely Filipino pair.

According to Collezione-C2 managing director Joey Qua, the My Pilipinas Crocband is the result of a strategic partnership between like-minded brands. “The shoe is in line with Collezione-C2’s objective of creating globally relevant products that merge art, fashion, and nationalism. This collaboration with Crocs hits that mark and provides another opportunity to show what we Filipinos have to offer.”

Franco Limjuco, VP of All Condition Gear Philippines Inc., explains the birth of this new phenomenal model, “What the Filipino market needs, in terms of footwear, is an essential aspect of our job. Feeling good starts in practicality, simplicity, and more importantly comfort, and this is what Crocs provides. This year, we offer a new design which is uniquely Filipino, as we give more reasons to parade our national pride to the world.”

The My Pilipinas Crocband embodies Crocs’ mission to spread the Crocs’ Feel Good Revolution. Beyond these bright-colored shoes, people see Crocs as their daily partner in different occasions, a vivid expression of one’s style and personality.

About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit your local authorized Crocs retailer or find Crocs on the Web for additional information.

About Croslite™ Technology
Often mistaken for rubber or plastic, Croslite™ technology is the foam-like material found in every pair of Crocs™ footwear. Croslite™ material is a unique technology made from proprietary closed cell-resin that creates soft, lightweight, non-marking and odor-resistant shoes. Many Crocs™ shoe styles have been certified by the U.S. Ergonomics. Research shows Croslite™ technology helps to reduce peak pressure on the feet and muscular fatigue while standing and walking, as well as offers relief to the musculoskeletal system to improve posture.