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OONA Insurance appoints Zandueta as new President/CEO
BY BERNIE CAHILES-MAGKILAT OONA Insular Insurance Corporation (OONA Insurance), formerly Mapfre Insurance, has announced Ramon Zandueta as its new President and CEO. He will be officially taking...
Visibility: Bringing Brand Awareness and Brand Recall to the Next Level Experience
By Bea Lim, Managing Director Visibility is all about creating brand awareness and brand recall. But the question is - how do we go about bringing it to the fore? For us, it was always about...
What Makes a Successful Communications Plan?
By Sam Oliquino, Senior Content Creator For brands, the moment the fourth quarter of the year drops, one thing comes to mind—it’s time to prepare a new communications plan for the year to come. A...
Raw and Unfiltered: Why Authenticity and Credibility Matters in Social Media Marketing
By Candice Shayne Leocadio, Digital Manager; and James Michael Chiong, Digital Director Why do authenticity and credibility matter in social media marketing? Before we cut to the chase, let us take...