Resources

By Sam Oliquino Establishing your brand’s online presence is key to surviving the digital world. Aside from our social media pages, you also set up a website for your business, but for some reason, it isn’t getting much traction. What could be the problem? It might be...

By Sam Oliquino We now live in the digital age and the online world is a marketplace full of possibilities, where even small businesses attract their first customers without breaking the bank. While traditional marketing continues to be an effective means to reach...

By Sam Oliquino Why is integrated marketing important? The world is ever-changing and so is the world of marketing strategies. This is why marketing experts should always be versatile, ready to learn, and willing to explore new possibilities to provide the best and...

By KZ Reyes, Program Manager In a span of months, the MICE industry has shifted and fully embraced digital. From intimate webinars to large-scale summits and conferences, delegates from across the globe can now take part in these virtual engagements from the comfort...

By Alexis Natividad, Digital Associate The art of personalization or the ability to deliver messaging to individual customers, especially during these times is expected to be one of the biggest marketing trends that are fast-growing in the industry. 2020 has seen to...

By Cid Santillan, Content Director Since the COVID-19 disease landed on Philippines shores, there has been a change in scenery for PR professionals as they are operating on a very different playing field that requires a new way of thinking. PR professionals have been...