Resources

by Jeff Enriquez, Data Protection Officer The COVID-19 pandemic has made us pause and reconsider how we do business. As much as we highlight safety, businesses must also function and adapt with our changing work arrangements. That’s why we instituted work-from-home...

By James Michael Chiong, Senior Manager for Digital Strategy Today, attention is scarce. As we become more and more connected to our consumers online, we also start to compete against each other on how much bandwidth we take up in the minds of our consumers. The rise...

By Lynda Consigo, Accounts Officer-In-Charge Account management places us in a strategic position because we are able to see two perspectives -- client and agency. As we now live in what many call the world’s greatest experiment because of the pandemic, we find...

Dissecting the Brain’s Love/Hate relationship with Originality By: Shu Manalo, Executive Creative Director I love a bad brief, the kind that precedes a tragic brainstorm where people end up with the same ideas. Take a company’s 50th anniversary for example. The...

By: Elton Gagni and Nina Tambal As the world continues to be embattled by this pandemic, it is no secret that businesses and industries will inevitably experience another crisis, even after COVID-19. Many economists expected the year 2020 to be a year of recovery,...

By: Elton Gagni, Senior Editorial Associate The future of work is happening right before our eyes. Even before this pandemic, digital transformation of businesses has already been part of many discussions on service delivery, people management, and even finance...