When Should a Website be Optimized? [The 5 Important Signs]
Have you noticed that your website doesn’t rank as well in search engines as it used to? Does the design look current? Are the copy and images on your homepage updated?
Web development doesn’t stop when you launch your website. To keep your audience engaged and hooked to your brand and offerings, you must constantly check your website and see if there’s anything you need to update. An outdated website can affect your brand image, reputation as well as the trust between your business and your audience.
Here are some tell-tale signs that you may need to update your website.
1. It’s been a while since you last updated your website
If your website still looks and functions the same way it did when you first launched it and you’ve seen a major drop in your website views, traffic, and rankings, then there’s no question about it you need to update your website. In this day and age, it’s hard to keep up with the latest trends. This is why you should make sure that your website can always keep up.
Continuously adding new content can boost your site’s visits and potential to attract more customers. You may consider having an updated Content Management System to help your page always be on track with today’s latest website development and innovations.
2. Your website design is outdated
If you have noticed that your website design resembles one of those sites that were popular in the late 90s, then it’s time to update the site from a user-interface/user-experience (UI/UX) design standpoint.
Today, traffic comes more on mobile devices than on your regular laptops and desktops. If your website is outdated, then there’s a possibility that it cannot load on mobile screens which may affect your audience’s experience. Your website design should respond to whatever screen size your visitors or customers are using to make it easier for them to view and read.
3. Your website doesn’t rank well in search engines
Another sign that you need to update your website is when it doesn’t rank well on search engines. This is when you search for something related to your brand and you don’t see your website showing up on the results. Search engines prioritize pages with the most updated content.
Constantly updating your website is the first step to improving your Search Engine Optimization (SEO) ranking. It’s a way to help your website increase its visibility and attract potential customers. So, update your website, and don’t wait for your competition to outrank your brand on search engines!
If you want to know more about SEO and how you can utilize it, you should check out our blog about it here.
4. Your website is taking a long time to load
It is a thing that most people don’t think about, but you should check your website’s loading speed from time to time. If it is taking more than 3 seconds to load, chances are, visitors will close your page and move on to another website that can provide information faster.
Updating your website with new tech innovations can help speed up the loading time of your page. This will make your viewers stay and explore the products and services you offer on your website.
5. The navigation on your site is confusing for visitors.
Are your website visitors complaining about how hard it is to navigate your site? Then maybe it’s time to optimize your web design which is also updating your website. Errors on your page such as wrong landing pages on buttons or inaccurate contact details may spoil your viewers’ website experience.
This can affect your brand’s credibility and your website may even be flagged as something suspicious and untrustworthy. You may avoid this by regularly doing checkups on your website and making sure everything is working smoothly by keeping it updated.
Remember that an updated website means a properly functioning website and a properly functioning website means you’re giving your audience a satisfying experience that can influence them to purchase your product or services.
Conclusion
Your website is your main hub for all information that your potential partners and audience would look at. While there are many other platforms like social media pages that can provide quick information, having an updated website helps build credibility and digital presence for your brand.
Is Your Website Updated or Outdated?
If you’ve found at least one sign applicable to your brand, it’s time to update your website. Need help in checking that out? Don’t worry! Talk to the expert website developers! TeamAsia can assist you in updating and maintaining your website. Send us a message today!
You may contact us through our Marketing Lead, Erika de Leon at erdeleon@teamasia.com; +639178813724.
