By KZ Reyes, Program Manager In a span of months, the MICE industry has shifted and fully embraced digital. From intimate webinars to large-scale summits and conferences, delegates from across the globe can now take part in these virtual engagements from the comfort...
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5 Benefits of Personalized Marketing: Branding to the Next Level!
By Alexis Natividad, Digital Associate The art of personalization or the ability to deliver messaging to individual customers, especially during these times is expected to be one of the biggest marketing trends that are fast-growing in the industry. 2020 has seen to...
PR and pandemic: A year of rethinking and reimagining
By Cid Santillan, Content Director Since the COVID-19 disease landed on Philippines shores, there has been a change in scenery for PR professionals as they are operating on a very different playing field that requires a new way of thinking. PR professionals have been...
How to Create a Financial Plan for a Business? [5 Easy Steps]
By Maricel Sailalam, Finance Director The year 2020 has been challenging as businesses around the world have had to rapidly shift their business models to ensure continued relevance in a time of crisis. Companies need to pivot to a new approach to financial planning...
A time to hustle, and a time to bond
By: Beverly Aguilar, Senior Human Resource Officer Highlighting the importance of work-life balance For countless people across the world, the dynamic of work life and home life have completely changed. As the COVID-19 pandemic forces us to adapt to the ‘now normal,’...
Paradigm Shift: Conquering the Virtual Space with Events Planning
By: Pam Jocson-Osasona, Director for Experience With the sudden halt of live events and mass gatherings brought about by the COVID-19 pandemic, the events industry was massively impacted. In turn, TeamAsia’s Experience Department, which has brought brands to the...
How To Protect Company Data From Hackers in the New Normal
by Jeff Enriquez, Data Protection Officer The COVID-19 pandemic has made us pause and reconsider how we do business. As much as we highlight safety, businesses must also function and adapt with our changing work arrangements. That’s why we instituted work-from-home...
We Want to Travel Again: Musings and Digital Trends on Travelling
By James Michael Chiong, Senior Manager for Digital Strategy Today, attention is scarce. As we become more and more connected to our consumers online, we also start to compete against each other on how much bandwidth we take up in the minds of our consumers. The rise...
The Balancing Act: Keeping them alive and thriving
By Lynda Consigo, Accounts Officer-In-Charge Account management places us in a strategic position because we are able to see two perspectives -- client and agency. As we now live in what many call the world’s greatest experiment because of the pandemic, we find...

