By Bea Lim, Managing Director Visibility is all about creating brand awareness and brand recall. But the question is - how do we go about bringing it to the fore? For us, it was always about returning to the same mission that one of our co-founders, Michael Alan ...
By Sam Oliquino, Senior Content Creator For brands, the moment the fourth quarter of the year drops, one thing comes to mind—it’s time to prepare a new communications plan for the year to come. A communications plan is crucial in sustaining visibility and awareness of...
By Candice Shayne Leocadio, Digital Manager; and James Michael Chiong, Digital Director Why do authenticity and credibility matter in social media marketing? Before we cut to the chase, let us take you down memory lane back to the 2010s. Back then, social media...
Content Marketing and SEO, or Search Engine Optimization, are integral to each other. We could say that one would not thrive without the other. Content Marketing needs SEO, and in order to succeed in SEO, we need high-quality content. But, how do we leverage both, and...
By Cid Santillan, Director for TeamAsia PR Summary: The increase in influencers and content creators online has given PR practitioners a new platform to utilize in reaching their target audience for the success of their campaigns. Influencer marketing offers various...
By Beverly Aguilar, Senior Human Resources Officer I have been working for TeamAsia, a women-owned and women-led company, for eight years and counting. It has opened my eyes to so many things, among them is on how to be gender inclusive in the workplace. Since I got...
By Maria Kristina P. Jamisola, Digital Marketing Intern As a graduating student, I’ve come across feelings of doubt and fear of what the future might hold for me. Maybe it’s because I’ve grown accustomed to the day-to-day routine of a student and the thought entering...
By James Michael Chiong and J Darell Sapin Integrated digital marketing and a high-performing brand website are the two most important aspects of a successful business. The websites that you create need to be mobile-friendly and easy to use, while your digital...
By: Nadine Silvestre, Marketing Super-Intern Gender biases exist in our communities, including spaces we believe should be safe for each individual. Women, in particular, are those who struggle to move forward chained to the old standards society has built. But we are...
