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Have you noticed that your website doesn't rank as well in search engines as it used to? Does the design look current? Are the copy and images on your homepage updated?  Web development doesn’t stop when you launch your website. To keep your audience engaged and...

By Bitania Pangilinan As part of the UP Journalism Department’s course curriculum, every incoming senior student is required to register in an internship program and clock in 200 hours to earn academic credit. Above everything else, what I learned from my internship...

By Nick Oliver Valera Are you familiar with the stages of video production? You should! When it comes to marketing, you're always in the playoffs— a best-of-24/7 series, except there’s no off-season. Content is always on demand and video remains the superstar player....

by Andrei Carada What is Lead Generation? Lead generation refers to the process of relating and attracting implicit guests or" leads" for a business's products or services. It involves various marketing strategies and tactics to capture the interest of individuals or...

by Bea Lim  Early this year, we released a B2B Podcast episode on business trends for 2021, a year of transition. McKinsey & Company released an article at the start of the year that named eight major trends that would lead the course of transitioning from a...

By Pamela Jocson Are you tired of staring at your computer and other gadgets all day for meetings, presentations, and basically everything we do now for work? I know I am! I’m sure your employees are, too! Virtual employee engagement events like holiday parties, town...

By Jeff Enriquez Are you wondering how to do a website audit? Everyone’s going digital and you have decided that your first step is to have your own online presence. You establish your business’ website and complied with all the search engine requirements needed to...

By Jeff Enriquez What are the qualities of a good website? And, why should you even bother making your website good? Websites are crucial for web browsers because they enable numerous organizations and businesses to enhance their online presence. They serve as a...

By Shu Manalo It’s easy to think that branding is simply naming something, or claiming it. Just because you’ve done the first step of designing a logo and slapping it on the packaging and business card doesn’t mean the product you’re selling is now a Brand. Brands are...