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by Andrei Carada What is Lead Generation? Lead generation refers to the process of relating and attracting implicit guests or" leads" for a business's products or services. It involves various marketing strategies and tactics to capture the interest of individuals or...

by Bea Lim  Early this year, we released a B2B Podcast episode on business trends for 2021, a year of transition. McKinsey & Company released an article at the start of the year that named eight major trends that would lead the course of transitioning from a...

By Pamela Jocson Are you tired of staring at your computer and other gadgets all day for meetings, presentations, and basically everything we do now for work? I know I am! I’m sure your employees are, too! Virtual employee engagement events like holiday parties, town...

By Jeff Enriquez Are you wondering how to do a website audit? Everyone’s going digital and you have decided that your first step is to have your own online presence. You establish your business’ website and complied with all the search engine requirements needed to...

By Jeff Enriquez What are the qualities of a good website? And, why should you even bother making your website good? Websites are crucial for web browsers because they enable numerous organizations and businesses to enhance their online presence. They serve as a...

By Shu Manalo It’s easy to think that branding is simply naming something, or claiming it. Just because you’ve done the first step of designing a logo and slapping it on the packaging and business card doesn’t mean the product you’re selling is now a Brand. Brands are...

By Sam Oliquino Establishing your brand’s online presence is key to surviving the digital world. Aside from our social media pages, you also set up a website for your business, but for some reason, it isn’t getting much traction. What could be the problem? It might be...

By Sam Oliquino We now live in the digital age and the online world is a marketplace full of possibilities, where even small businesses attract their first customers without breaking the bank. While traditional marketing continues to be an effective means to reach...

By Sam Oliquino Why is integrated marketing important? The world is ever-changing and so is the world of marketing strategies. This is why marketing experts should always be versatile, ready to learn, and willing to explore new possibilities to provide the best and...