United States Ambassador MaryKay Carlson and AmCham Philippines President Sara Murphy join this year’s awardees at the 2025 AmCham Corporate Social Impact Awards, recognizing outstanding CSR initiatives across PH. (Photo courtesy of the U.S. Embassy in the...
Stories are innately human, and it is the shared experience conveyed through these stories that resonates among people. Compelling stories, as psychologists have explained, can even make mundane facts and figures 20 times more memorable. Storytellers in action:...
In today’s results-driven marketing world, proving event marketing ROI has become both an art and a science. From boardrooms to brainstorms, marketers face mounting pressure to justify every peso spent, especially in event marketing, where budgets can be substantial....
Every time we open our phones, we’re met with content shaped by algorithms. Whether it’s a TikTok video on our For You page, a trending YouTube Short, or a carousel post on Instagram, algorithms decide what we see first. We no longer have personal interests; we are...
In a world filled with screens, notifications, and endless streams of digital content, people yearn for something more authentic. In an era of digital media overload, audiences are increasingly valuing authentic, shared experiences. Proper event management in...
The digital marketing landscape changes at warp speed. What worked wonders last year might barely make a ripple today. As we navigate 2025 and prepare for 2026, businesses and individuals alike face a dynamic environment where staying informed is a necessity. ...
Think back to a story that made you laugh, cry, or feel inspired. We've all been captivated by a great story, whether it's a childhood fairy tale, a blockbuster movie, or a friend sharing a personal anecdote. We remember the details, the emotions, and the characters...
Over the last few years, the internet has gotten louder. Algorithms curate our feeds, AI tools churn out endless streams of content, and “authentic” influencers are becoming less convincing. As consumers scroll through a constant barrage of messages, they are becoming...
The marketing landscape is no longer simply changing; it has fundamentally shifted. The digital-first world, accelerated by new technologies and evolving consumer behavior, demands a new strategic playbook. As we look ahead to 2026 and beyond, the brands that will not...
