Breakfast to Business (B2B)
Challenge
B2B is a podcast that serves food for thought about running the business, thriving in the workplace and building brands. The platform creates value by sharing the latest business trends and deep insightful talks with various industry experts on sales, digital marketing, visual branding, operations, and people management. This is for business-minded, passionate, and budding entrepreneurs. Conceptualized and starting fresh at the start of the pandemic in 2020, the challenge was growing a listenership base to reach a wider audience in order to become a platform that would create and cultivate strong partnerships for ad placements and networking.
Game Plan
TeamAsia developed Breakfast 2 Business’ overall visual branding and digital marketing strategies that helped establish the thought leadership brand while continuously building its brand’s digital visibility and listener base.
