Above the Fold_IBPAP

IBPAP

  • Public Relations

Challenge

The Information Technology and Business Process Association of the Philippines (IBPAP) is the enabling organization for the fastest-growing industry in the Philippines – IT-BPM. IBPAP serves as the one-stop information and advocacy gateway for the country’s key global services sector and has over 300 company members, including six (6) subsector members.

Game Plan

TeamAsia and IBPAP have forged a strong partnership through the years that helped establish and cement its position in the industry through continuous public relations initiatives and annual events.

Game Plan

Results

In 2019, the public relations initiatives was able to accomplish publicity across all media platforms that generated more than ₱26M in media values.

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