Client News

Philippines fast-growing, dynamic market for Mary Kay

MANILA, Philippines – “The Philippines is a fast-growing, dynamic market in skincare and color cosmetics,” claims Helen Kim, vice president for Marketing–APAC for Mary Kay. “We see the Philippine market as young in terms of population ratio because you have a young population dome in the market, from 21 to 33 years old. (Filipino consumers) are more focused on topical beauty but are also starting to take notice of skin care, especially the multi-benefit, products.”

Kim, who has been with Mary Kay for the past 13 years, observes that the brand’s Philippine market strikes the perfect balance between interest in skin care and makeup. “That’s unique because in some markets, they put more weight on skin care while some put more weight on color cosmetics. But the market here is well balanced.”

A trusted global name in the direct selling of skin care, makeup, and body care products, Mary Kay is 3.5 million-strong in over 35 countries. In the Philippines alone, there are 17,000 beauty consultants – some of whom were present at the brand’s biggest annual seminar. Held at The Manila Hotel, the “I Can…” Seminar 2016 gathered Mary Kay’s independent sales force members throughout the country to learn, be motivated, and be recognized for their achievements.

“Mary Kay has been operating in the Philippines for 16 years. This seminar is one of the biggest events to recognize women – beauty consultants – who achieved the best sales. We also recognize team spirit, beauty consultants who helped fellow beauty consultants to be successful,” explains Kim.

The whole-day event also served as a venue for senior consultants to share their knowledge on how to enhance the business and treat customers with their junior counterparts. “I saw a lot of young people so that means the Mary Kay business is relevant to the younger generation – another very interesting and inspirational message for me.”

The “I Can…” event is all about recognition, education, motivation. Mary Kay, a company that puts emphasis on corporate social responsibility, has always encouraged its members to be involved in its efforts to change women’s lives for the better and inspire future generations.

Beauty that Counts, the company’s CSR program, aims to bring an end to domestic violence and cancers affecting women – millions of dollars have been donated from the sale of the brand’s products to organizations helping women and children. Through scholarship programs and partnerships with leadership development organizations, Mary Kay is also helping shape the next generation of leaders.

Kim also shares exciting news on Mary Kay’s happenings. “First, we’re going to launch the new skin care line, the botanical evolution. Its major ingredient is fruit-based, the kind of fruits that give you strong health benefits. We have also launched the very stylish showcase bag that our beauty consultants carry. Lastly, we are excited for the third year of the Dream Beautiful Contest, where everyday women are transformed.”